The Best Business Writing 2013 (Columbia Journalism Review Books) by Unknown

Author:Unknown
Language: eng
Format: mobi
Tags: LAN008000, BUS011000, Business &#38, Language Arts and Disciplines/Journalism, Economics/Business Writing
Publisher: Columbia University Press
Published: 2013-05-20T14:00:00+00:00

Joe Eskenazi

12. Top Five Ways Bleacher Report Rules the World!

San Francisco Weekly

Anyone with a sense of foreboding about the future of news in the age of search-engine optimization—writing about things that are already popular on Google in order to also become popular on Google—will feel no better, and probably a lot worse, after reading this profile of Bleacher Report. The sports “news” site relies on thousands of unpaid contributors writing opinion posts intended to tempt readers into a restless click. Its model is to crank out huge volumes of “content,” regardless of merit, resulting in serious swamps of digital dreck (e.g., “Twenty-five Wardrobe Malfunctions in Sports,” “The Twenty Biggest Criers in Sports,” “Ten Possible Tiger Woods Porn Spin-offs: Mistress Edition”). Perhaps uniquely among journalistic entities, as Joe Eskenazi writes, Bleacher Report has a “blanket policy” forbidding its writers from actually seeking out and breaking news. On the other hand, it was bought by AOL for $200 million.

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